The Practice of Greenwashing & Wellbi’s answer to it

In recent years, there has been a growing adoption of a sustainable and environmentally friendly lifestyle. From reducing waste and conserving energy to choosing environmentally friendly products and supporting sustainable businesses, there are many ways individuals can make a positive impact.

But, this awareness has also resulted in a side effect - one called, Greenwashing. 

What Is Greenwashing?

The term "greenwashing" was first coined by environmental activist Jay Westerveld in 1986. He used the term to describe the practice of hotels and resorts making exaggerated or false claims about their environmental practices, such as claiming to recycle or conserve energy when they did not actually do so.

Essentially, Greenwashing is just talking the talk, with no signs of walking the talk, any time soon. 

Greenwashing is usually done to make a brand (or sometimes even a person) appear more environmentally friendly or "green" than it really is. This is done in order to attract environmentally conscious consumers and increase sales & the number of aware consumers has only increased in the last few years. 

In reality, Greenwashing undermines genuine efforts to promote sustainability, misleads consumers, and reduces the pressure on companies to make real changes.

The phenomenon has been making it harder for consumers to invest their money and trust in the right place. Especially in the fashion industry, where a number of fast fashion brands claim to be responsible, but are in fact responsible for some of the biggest carbon footprints and polyester pollution. 

Handloom Is The Answer To The Problem Of Greenwashing

Handloom has a rich history in India. Woven with love from 100% natural and sustainable fibres, handloom materials are indefinitely better in every aspect. What’s even better? That this material is now available in the form of some of the best contemporary fashions. 

Enter - Wellbi. 

Wellbi was started in 2021 with 2 simple thoughts. Give our rural artisans the exposure they deserve and give the world and brand that is sustainable in the real sense. Wellbi's dream is to give our heritage a voice and a chance to be remembered one stitch at a time by having all of our products designed and created in India.

Our Weavers & Artisans are our heroes

All our products are made by artists who are passionate about weaving and spinning. Our weavers are from rural parts of India, where access to resources and opportunities is limited. We believe that supporting these weavers is not only a way to preserve traditional craftsmanship but also a way to improve the lives of those in rural communities.

By working with them, we hope to not only revive traditional weaving techniques but also to empower these communities and promote sustainable livelihoods. We believe that by supporting these weavers, we can help to preserve traditional culture, create job opportunities and contribute to the development of rural areas. Through our work, we hope to make a positive impact and help build a more sustainable future for these communities and the world, one stitch at a time

All Things Natural

At Wellbi, we are committed to using only all-natural fibres in our products. With that, we are not only creating high-quality products but also helping to protect the environment and promote sustainable practices. By choosing natural fibres, we are supporting traditional and sustainable farming practices, which can help to preserve rural communities and their livelihoods. This is important because rural communities often have a close connection to the land and are critical in maintaining the health of our planet.

Saving the handloom industry

Handloom weaving is an important source of income for many rural communities in India, and it is also a source of cultural pride and a way to preserve traditional skills and knowledge. By supporting the handloom industry, we can help to provide sustainable livelihoods, revive traditional weaving techniques, and preserve cultural heritage. There are several ways that the handloom industry in India can be saved and revitalised, including increasing access to markets, promoting the use of traditional textiles, and supporting sustainable farming practices. 

At our company, we are committed to playing our part by sourcing all of our textiles from handloom weavers, promoting the use of traditional techniques, and working to create new markets for handloom products.

Products that are sustainable, authentic, and vibrant

We don’t put a green tag just for the sake of it. Our products are sustainable, authentic, and vibrant. We believe that clothing should not only look good but also be good for the environment and good for the people who make it. That's why we are committed to creating sustainable, authentic, and vibrant clothing that you can feel good about wearing. We work with handloom weavers in rural India to bring traditional techniques and designs to life so that each piece is not only beautiful but also unique and authentic.

Whether it's the bold colours, intricate patterns, or playful details, our clothes are designed to bring a little bit of joy into your life. We believe that clothing should not only be functional, but also expressive, and that's why we're passionate about creating pieces that are as fun to wear as they are to look at.

More to handmade crafts than meets the eye

Handmade crafts may seem like simple items, but there is much more to them than meets the eye. These items are not just physical objects, but also represent a rich cultural heritage, the skills of artisans, and the creativity and passion of the people who make them.

When you buy a handmade cloth or an item, you're not just buying a product; you're supporting a tradition, a community, and a way of life. The time, care, and attention that go into each piece make it truly unique, and give it a special quality that is often missing from mass-produced items. By supporting artisans and traditional techniques, we can help to keep alive the skills and knowledge that have been passed down for generations. This not only helps to preserve our cultural heritage but also helps to promote sustainable livelihoods and protect the environment.

All in all

We are committed to being responsible, ethical, and environmentally conscious in all of our practices. We understand the importance of protecting our planet and the people who inhabit it, and we believe that it is our responsibility to do what we can to make a positive impact.

That's why we use all-natural fibers and work with handloom weavers in rural India to create sustainable and authentic clothing. We believe in transparency and honesty, and we never engage in greenwashing. 

By choosing our clothing, you can be confident that you're making a positive impact on the world, supporting traditional communities, and promoting sustainable practices. We believe that, together, we can create a more sustainable and equitable future, and we're proud to be part of that movement.